Party Day Hangzhou
2025
As a team of two, in collaboration with the interior design department, created 140+ animations to be played on 70+ LED screens located throughout the Party Day Hangzhou mega store. Half the animations were made from scratch, using elements created for the Party Day IP while the other half were made by editing templates.
We detached from the 3d style used throughout the Wuhan store and created all of our animations purely 2D within After Effects, mainly to cut down our render time given the large amount of screens that needed content. We chose a color pallet heavy in blue, red, yellow, orange and pink to keep the atmosphere cheery and vivid among the futuristic industrial interior design.