3D Motion project done in collaboration with Mojo creative team’s interior design department. I created 3d motion design materials to display on LED’s placed within Party Day’s Wuhan store. The LED screen motion design elements were created with C4D and After Effects. I led the creative direction and animation side of this project while also leading the client relations and project management side.

2024

Our team worked together to create unique characters to represent the Party Day brand. I took these characters and incorporated them in some of the videos to introduce them within the physical space.

I drew a slight inspiration from the Y2K aesthetic, keeping things colorful and cheery as Party Day is an activity and sports venue geared towards kids and families. I aimed to keep the animations fast to match the fast-paced athletic activities that take place in the venue - basketball, bumper cars, laser tag, etc.